Yellow Taxi Goes Vroom

Panik Arcade | Those Awesome Guys

Joining the project midway through Development - I worked with Those Awesome Guys as their Video Producer and Community Manager for Yellow Taxi Goes Vroom. Primarily, I focused on translating the companies message to their audience and to assist in the drive to grow the games Wishlists via Video Content. Steam Wishlists grew from 7K in Q4 of 2022 to over 40K in Q2 of 2023.

Closer to the games release, I focused on Influencer Marketing - working with members of the community and content creators to highlight the game, show off early previews, and commision fan content. This asssisted in growing the games popularity and relevance, including having the game shown at Awesome Games Done Quick.